Luxury vinyl flooring: durable, stylish, and built to last

When it comes to flooring, you need something that stands up to life’s messes while still looking stunning. That’s exactly what luxury vinyl flooring does. Whether you're upgrading a single room or your entire home, luxury vinyl offers the perfect balance of durability, water resistance, and high-end style—all at a price that won’t break the bank.

 

But with so many options out there, how do you choose? Let’s break it all down so you can find the right luxury vinyl flooring for your space.

Choosing your ideal luxury vinyl floors

Not all luxury vinyl flooring is the same. The right choice depends on how much foot traffic your space sees, your personal style, and how you want it installed.

 

LVP vs. LVT flooring: what’s the difference?

 

Both luxury vinyl plank (LVP) and luxury vinyl tile (LVT) offer the same durability and water resistance, but they look different.

 

  • LVP flooring mimics real hardwood, with realistic wood grain textures and a variety of colors. Luxury vinyl plank flooring is a top choice for homeowners who love the look of wood but need something waterproof and scratch-resistant.
  • LVT flooring looks like stone or ceramic tile, but it’s softer underfoot and easier to install. If you want the elegance of tile without the cold, hard surface, luxury vinyl tile is a great alternative.

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WPC vs. SPC: which core is better?

Luxury vinyl flooring comes with two main core types: wood plastic composite (WPC) and stone plastic composite (SPC). Both are 100% waterproof, but they have different advantages.

 

  • WPC vinyl is thicker, softer, and provides better sound absorption. It’s comfortable to walk on and ideal for bedrooms, living rooms, and upstairs areas.
  • SPC vinyl is denser and more rigid, making it extremely durable. It’s the best choice for high-traffic areas, kitchens, and even commercial spaces.

 

Wear layer and thickness: what matters most?

 

The wear layer is what protects your floor from scratches, stains, and daily wear and tear. The thicker the wear layer, the longer your flooring will last.

 

  • 6 mil – 12 mil: Great for low-traffic residential areas.
  • 20 mil and up: Best for high-traffic homes and commercial spaces.

 

As for overall thickness, a thicker plank (5mm or more) feels more comfortable underfoot and offers better noise reduction—but the wear layer is what truly determines longevity.

 

Installation methods: which one is right for you?

 

Luxury vinyl flooring is designed for easy installation, but there are different ways to go about it:

 

  • Click-lock (floating floor): The planks snap together and “float” over your existing subfloor. Perfect for DIYers.
  • Glue-down: More stable and great for commercial spaces, but requires extra time and prep.
  • Loose lay: Heavier planks that don’t need glue or locking mechanisms, making installation quick and easy.

Discover the perks of luxury vinyl tile and vinyl plank flooring

Why choose luxury vinyl flooring over traditional hardwood or tile? Simple—it offers style, strength, and simplicity all in one.

 

  • 100% waterproof: Luxury vinyl flooring doesn’t just resist water—it’s completely waterproof. That means no warping, no swelling, and no stress over spills. Perfect for kitchens, bathrooms, basements, and anywhere else moisture might be a concern.
  • Highly durable and scratch-resistant: With a tough wear layer, luxury vinyl flooring can handle heavy foot traffic, pet claws, and furniture movement without losing its beauty. If you need something that lasts, this is it.
  • Easy to clean and maintain: No special treatments, no complicated cleaning routines. Just sweep, mop, and enjoy floors that look brand new for years.
  • Realistic designs with endless options: LVP and LVT flooring come in a massive variety of wood and stone looks, giving you a high-end style without the high-end price or maintenance. Want a rustic farmhouse feel? A sleek modern aesthetic? There’s a luxury vinyl option for you.
  • Comfortable underfoot: Unlike real tile or hardwood, luxury vinyl tile and vinyl plank flooring have a slightly cushioned feel, making these floors more comfortable to walk on—especially if you spend a lot of time standing.
  • Budget-friendly: You get the beauty of hardwood or stone without the hefty price tag. And with its long lifespan, luxury vinyl flooring is a smart investment that saves you money in the long run.
About luxury vinyl in Ashland, WI from Custom Carpet, Inc.

Visit us for high-quality luxury vinyl flooring in Ashland, WI

If you’re looking for a floor that can handle everyday life while still looking incredible, luxury vinyl flooring is the way to go. Whether you need waterproof planks for your kitchen, durable tiles for your business, or something stylish for your living room, we’ve got you covered.

 

Custom Carpet, Inc. offers a wide selection of beautiful luxury vinyl tile and vinyl plank flooring. Our family-owned and operated showroom in Ashland, WI, serves Ashland, Iron River, Bayfield, and Hayward, WI, and Ironwood, MI. Call today to schedule your free in-home estimate!

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